Put Your Message in the Doctor’s Pocket - Advertise in the #1 Physician Directory!

Valued by Physicians

Requested by Physicians
Readership is by direct request. BPA Audited. Over 200,000 practicing physicians a year receive a complimentary copy of WebMD Little Blue Book, thanks to advertising sponsorship.

Additional Copies are Purchased by Physicians
Do doctors really love us…you bet! That’s why they purchase an additional 100,000 copies a year.

Benefits of Advertising in WebMD Little Blue Book

Flexible and Targeted
Advertise to the specialists you want to reach. In 2005, a number of specialty editions are being sponsored; additional specialties are available.  We will customize a program that is right for you.

Frequency of Exposure
Physicians use it several times a day, every day, all year.

Point-of-Care Exposure
Physicians use WebMD Little Blue Book when checking an HMO affiliation and making a referral.

Point-of-Prescription Exposure
Physicians use WebMD Little Blue Book when phoning a pharmacy to fill a prescription.

Guarantees Value
Low cost per impression for a full year.

Sponsorship Advertising Options

• Sponsor WebMD Little Blue Book nationally with 4-color full-page advertising
  • Books mailed directly to each doctor, or
  • Books mailed to pharma reps who personally distribute them to medical offices
• Sponsor one or more regional editions of WebMD Little Blue Book with B&W full-page advertising
  • Books mailed directly to each doctor, or
  • Books mailed to pharma reps who personally distribute them to medical offices

To learn more, click here to make an online inquiry, or call 888-365-2755.