Specialty Edition Sponsorship of WebMD Little Blue Book allows precise targeting of your 4-color promotional message. You choose the specialties you wish to target and we distribute copies of WebMD Little Blue Book to physicians in those specialties. All doctors regardless of specialty are included in all editions of the book; only the advertising and distribution changes. Up to four pharmaceutical advertisers share "lead positions" in addition to premium pages.

Exclusive Sponsorships are also available.

2005 Specialty Editions include:

Value Added Black & White Banner Ads for Advertisers in Specialty Editions:
If you place a minimum of $100,000 in advertisements, including a position in a specialty edition, we will place, at no charge, banner ads scattered throughout all editions of WebMD Little Blue Book.

To discuss sponsored advertising, call 888-365-2755.