The Little Blue Book | Keeping Physicians Connected
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About Us

As a physician's most indispensable referral resource for 23+ years, our iconic directories are trusted by hundreds of thousands, and have expanded to include mobile functionality and other tools to enhance the patient experience. We're a private equity-backed company led by a team of seasoned health and media industry veterans.

Overview



the little blue book was acquired by Sharecare in 2012, an interactive health and wellness social platform providing people with access to expert-developed answers, information and programs to live their healthiest life.

the little blue book provides information for the needs of practicing physicians consisting of alphabetical lists of doctors and organized by specialty. For each doctor, the information includes degree, specialty, NPI number, primary office location, phone number and health plan acceptance. In addition to lists of doctors, information about other allied health specialists, such as nurse practitioners, physician assistants and therapists is also available. Contact information for hospitals, pharmacies and health plans is included, facilitating communication with the institutions and colleagues necessary to provide successful care. Directories are printed in 153 metro areas and cover over 91.5% of the 445,000+ doctors in our database. the little blue book is available in convenient pocket-size and large print editions.